This service design project was done for a local business called 6 yards. It is a handloom retail store in Vijayawada, Andhra Pradesh, that sells handwoven, handcrafted Indian textiles ranging from sarees, fabrics, garments, and home linen.
Context
6 Yards is a standout among the handloom stores in Vijayawada due to its thoughtful store design, handpicked collection, and overall rich customer experience.
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Despite these strengths, the store struggles to attract new customers. They are also keen on promoting handlooms to the younger generation.
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Our role
A group 6, including me, studied their service, products, people, props, space, target customer, and how all these systems interact with each other.
User journey mapping
People, Props, Place, Product, target customer of the service
Service Blueprint
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Identified Business and customer pain points
Business Pain Points
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Promoting their vision
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Aquiring new customers
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Training Sales personnel and hiring the right people
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Diversifying collection
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Making handloom relevant to younger generation
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Design language is not same throughout the props, place, products, social media handle
Customer Pain Points
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Overwhelming instore navigation
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Underwhelming online presence
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Poor assistance while buying
Solution
Out of all the pain points we had identified, Brands's inconsistent visual design language seemed to be the most relevant. Hence we developed proposals for that.
We also identified
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People who would be needed to implement the proposal and the role of each
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Props and processes involved
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Estimated budget
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Proposed timeline
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Expected impact
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